The iQOO 15 is trending again in India, and this time it’s because of a fresh update. The company has introduced a new Apex Edition of its flagship smartphone. While the core device was already launched earlier, this new variant brings a refreshed design and renewed attention in the premium smartphone market.

In this article, we explain what has changed, key specifications, pricing, and why the iQOO 15 is still making headlines in India.

What Happened: iQOO 15 Apex Edition Launch in India

iQOO has officially launched the iQOO 15 Apex Edition in India in April 2026. This is not a completely new phone, but a special edition variant of the existing iQOO 15.

The new model mainly focuses on design changes and new colour options, while the hardware remains the same. The device is available for pre-order from April 1 and goes on sale starting April 6 through Amazon and official channels.

iQOO 15 Price in India and Availability

The pricing of the iQOO 15 Apex Edition is in the premium segment:

• ₹72,999 for 12GB RAM + 256GB storage
• ₹79,999 for 16GB RAM + 512GB storage

There are also bank discounts of up to ₹6,000, making it slightly more affordable for buyers.

The phone is available online and offline, including Amazon and Vivo stores.

Key Specifications of iQOO 15

Even though the Apex Edition is new, the specifications remain the same as the original flagship model.

Display and Design

The phone features a large 6.85-inch 2K AMOLED display with a 144Hz refresh rate, which is ideal for gaming and smooth scrolling. It also supports very high brightness levels, making it easy to use outdoors.

The Apex Edition adds a unique design with special patterns and colours.

Performance and Processor

The iQOO 15 is powered by the Snapdragon 8 Elite Gen 5 chipset, one of the latest flagship processors.

This makes the phone suitable for heavy gaming, multitasking, and long-term use. It also includes advanced cooling systems to manage heat during intense usage.

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Camera Features

The smartphone comes with a triple rear camera setup:

• 50MP primary camera
• 50MP ultra-wide camera
• 50MP periscope telephoto lens

It also has a 32MP front camera for selfies and video calls.

This setup is designed for both photography and zoom capabilities.

Battery and Charging

One of the biggest highlights is the 7000mAh battery, which is larger than many competitors.

It supports:

• 100W fast charging
• Wireless charging

This ensures long battery life and quick charging.

What Makes the Apex Edition Different?

The Apex Edition mainly focuses on design upgrades, not performance changes.

• New premium colour option (Apex shade)
• Unique back panel design with special patterns
• Same hardware and features as standard iQOO 15

This kind of launch is often used by brands to refresh interest in a flagship phone without changing its core specs.

Background: iQOO’s Strategy in India

iQOO has been focusing on high-performance smartphones in India, especially targeting gamers and power users.

The iQOO 15, launched earlier in late 2025, competes with:

• OnePlus flagship models
• Samsung Galaxy S series
• Other premium Android devices

By launching new variants like Apex Edition, the brand keeps the device relevant in a competitive market.

Why This Launch Matters in India

The Indian smartphone market is very competitive, especially in the ₹60,000–₹80,000 range.

This launch matters because:

• It keeps the iQOO 15 visible in the premium segment
• Offers more design choices to buyers
• Strengthens iQOO’s brand presence in India

For buyers, it gives another option without waiting for a completely new model.

What Happens Next?

Looking ahead, iQOO is expected to:

• Continue offering updates and offers on the iQOO 15
• Possibly launch newer models like iQOO 16 later in 2026
• Expand offline availability in India

For now, the Apex Edition will likely drive short-term sales and attention.